Marketers rate email to in-house lists as among the most effective forms of online advertising. According to the early-adopter online marketers, email marketing to in-house lists is among the top three best performing online advertising tactics. About a third of these marketers plan to increase the budget for email marketing to in-house lists with 5 percent or more in 2007.
Despite spam, almost 80 percent of consumers subscribe to receive messages from companies. Permission-based commercial email is relevant to a majority of customers.
-71 percent of U.S. online marketers have used email marketing in the past 12 months, and an additional 12 percent plan to use it within the next 12 months.
-45 percent of U.S. email users think that “e-mail is a great way for companies to stay in touch with customers”.
-Most B2C and B2B marketers expect the impact of email marketing to increase in 2007.
-Sixty percent of marketers state that to “engage and build relationships with existing customers” is one of their primary reasons for using email marketing and email newsletter.
-U.S. Internet users spend 15 percent of total Internet time one mail.
-JupiterResearch forecasted in 2006 that email marketing spending will grow to $1.1 billion by 2010 in the United States.
-According to Forrester, the value of the European email marketing market will grow by 12% per annum, hitting €2.3 billion in 2012. Email marketing campaign is prospective.
Email has among the highest return on investment (ROI) index of all marketing channels.
-According to marketers who measure their campaigns, 40 percent said email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent).
Posted in Optimize web |
Simple Search Engine Optimization – SEO Tips for Google, Yahoo and MSN.
Over 3/4 of all internet searches are done by the big three. Getting listed as close to the top of the search results is the process of Search Engine Optimization also known as SEO.
By using optimization strategies like the domain name, keywords, Meta tags, indexed pages, internal and external links, SEO can significantly help your website search rankings for all pages
Web Address
The domain name is for your website, e.g., “your-site.com” is the URL and “your-site” is the domain name. The URL should contain your best keyword to boost your search engine ranking.
Keywords and Phrases
While keywords are another piece of search engine optimization you will need for Google, Yahoo and MSN you will also need to look at the placement and frequency of keywords within your web pages’ text. The right balance and location make all the difference. You should balance good content with keywords. Research your keyword selection for competition on and how often they are used.
Meta Tags
Meta tags are another great way for search engines learn about your web site. You should use Meta tags with care, do not repeat keywords, include words that are not in your pages and prepare a good title – description.
Search Engines – Index
Search engine spider more »
Posted in Optimize web |
Web design focuses on appearance and aesthetics. SEO focuses on text quality and quantity. Web designers don’t really like to clutter their designs with text. They prefer to see the images stand out on their own. SEOs on the other hand don’t like images that much. Sure, an image can be optimized for the search engines by adding relevant alt attributes and titles, but this is not enough for a site to be properly optimized. Page copy still plays the most important role in website optimization for SEO.
As a business owner you are caught in the middle of this conflict. For your website to convert you need both design and optimization. There is no middle way. You cannot have a little bit of this and a little bit of that and still be competitive. You cannot have just one of the two either. Without optimization your site is invisible to the search engines, hence to your potential customers. On the other hand, without a good design your site, although not invisible, will get nothing but hits. Web users are picky and if they find nothing of interest on your site they will just surf to the next site.
Having a beautiful website no one can find is like having a store and keeping the doors locked. You know it is there, you’ve done a great job decorating it, the products are waiting for the customers, yet no one comes in.
When you pay for web design don’t automatically assume that by paying thousands of dollars on a layout you’ll be a hit on the Web. The more »
Posted in Optimize web |
Small businesses new to the Internet often tend to make the same mistakes when trying to establish their online presence. CODANK Charlotte Web Design suggests that you conduct thorough research before embarking on any web site design or hosting projects for your company in order to avoid these common mistakes.
Below are a few web design and hosting mistakes that are common:
Placing too many pictures and animations on your website
Try to refrain from cluttering your company’s website with too many images and pictures. Search engine crawlers are not able to collect enough information to index your web site if you do not have text. Do not get wrapped up in having a nice looking site and forget about the content.
Ignoring bandwidth restrictions
Do not place large files, documents, or photos for visitors to view because it will make it difficult to navigate around the web site. Pictures take up more bandwidth than text does.
Not focusing on Search Engine Optimization
The most seen mistake is when a company builds a web site that ignores search engine needs. Be sure to hire a SEO professional who is qualified to help you take advantage of this great marketing tool.
Lack of a business plan
Construct a definite business plan and stick with it from beginning to end. Even if your progress starts off slowly, do not abandon the plan. Each eleme more »
Posted in web design |
When deciding to build a new website for your small business or company, there are many aspects that should be covered before its official launch to the World Wide Web. A well thought out and organized site can bring more business while a poorly crafted one has the potential to drive clients away.
CODANK Charlotte Web Design Company is here to provide small businesses and entrepreneurs with a few tips and suggestions that will help with the construction of a website. Please refer back to our first set of tips here.
CODANK Charlotte Web Design and Internet Marketing Company Tips for Web Design
Include a link back to the home page (on each page)
Just in case a visitor gets lost, he or she will more than likely want to start all the way over. Make it easy for them to do so by including a way to get back to the home page. It is best to include the text “home” because many people are not aware that clicking on a logo does the same thing.
Utilize white space
Do not clutter up your website by using too many images, backgrounds and colorful fonts. The best way to do this is by applying the ‘Keep It Simple’ principle. Minimize the use of graphics and actual use a lot more white space.
Place valuable information on each page
Style does not always matter when constructing a website. The purpose of all sites should be to provide visitors with more »
Posted in web design |