With email marketing, you can easily assess the number of emails sent, the number of emails opened and who opened them; the number of unsubscribers; the number of bounce-backs (both hard and soft), and the click through rates (including which links were more effective and who clicked through). This information is invaluable to gauge the overall effectiveness of your campaigns and to design and launch future campaigns that are highly effective and targeted to very specific individuals and/or groups of individuals.
Basically, telemarketing lists is a good thing. However, there is still concern in regards to SPAM (unsolicited telemarketing list ) filters that are in use by ISPs (Internet Service Providers). These tools are being developed and used to protect the privacy and security of recipients from unlawful ‘marketers’ and other Internet crooks. The filters, however, are yet imperfect and sometimes weed out perfectly legitimate, mortgage mailing list, (‘false positives’), which are then not delivered to the recipient, are usually ‘bounced’ back to the sender or simply deleted by the ISP and can render a perfectly legitimate sender ‘blacklisted’.