Marketers rate email to in-house lists as among the most effective forms of online advertising. According to the early-adopter online marketers, email marketing to in-house lists is among the top three best performing online advertising tactics. About a third of these marketers plan to increase the budget for email marketing to in-house lists with 5 percent or more in 2007.
Despite spam, almost 80 percent of consumers subscribe to receive messages from companies. Permission-based commercial email is relevant to a majority of customers.
-71 percent of U.S. online marketers have used email marketing in the past 12 months, and an additional 12 percent plan to use it within the next 12 months.
-45 percent of U.S. email users think that “e-mail is a great way for companies to stay in touch with customers”.
-Most B2C and B2B marketers expect the impact of email marketing to increase in 2007.
-Sixty percent of marketers state that to “engage and build relationships with existing customers” is one of their primary reasons for using email marketing and email newsletter.
-U.S. Internet users spend 15 percent of total Internet time one mail.
-JupiterResearch forecasted in 2006 that email marketing spending will grow to $1.1 billion by 2010 in the United States.
-According to Forrester, the value of the European email marketing market will grow by 12% per annum, hitting €2.3 billion in 2012. Email marketing campaign is prospective.
Email has among the highest return on investment (ROI) index of all marketing channels.
-According to marketers who measure their campaigns, 40 percent said email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent).