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The speculations came true eventually, when Google aired its first major television ad last Sunday during Super Bowl. Google finally decided to take control of the ground they might have lost due to a delayed start.

Google has also made a blog post regarding the event saying,

“If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love”. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.”

A London high court judge finally ruled in favor of Google over a case that could well set the a trend for such type of cases regarding search result controversies.
A case was filed against Google by London based Metropolitan International School (MIS) regarding some search result disputes. The controversy started, when some defamatory comments made in some forum about the above mentioned institute’s some distance learning program, and that appeared in the search results of Google.

MIS dragged the issue to the court only to get humiliated themselves, as judge Eady said that Google was just acting as “facilitator”, they didn’t published the content themselves. And since the way search engines operate, hardly leaves any scope to manipulate the search results. So there is no way, Google could be held responsible for the incident. There are millions and billions of results come out during searches through diverse key words in every second, and which result a viewer will click depends entirely upon him/her. So the user hardly stands any chance to get influenced by the search engines like Google. However the judge opined that Google must act more responsibly from the next time to deal with such issues.He said that though Google doesn’t posses any hand over its result but it still must act sincerely in the cases where an individual or an organization alleges against some results that could cause their personal defamation or damages them morally or by any other means.

To ‘Deal’ with the competition thrown by the heavy weights like Google, Yahoo and Microsoft, Ask has introduced a new service or feature, ‘Ask Deal’. It is almost in the same line as ‘yahoo Deal’. Using its decent enough search technology Ask promises to churn out more than 1 million discount deals available in the web that covers offers from both the national and local merchants.

When the several news agencies under the self proclaimed leadership of News Corp raised their voice against Google’s authority to publish their news without their consent, I really gave it a thought that ‘is Google really going a bit too far to please it’s users?’

It was new, it was happening, it was futuristic and above all it was related to “Search”. So how could Google stay away from it? It’s just little over six months since Larry Page had announced that they ‘have to do it’, and they have done it. It just proves their commitment and why they are the leaders. Of course they are not the first bring it, Bing has already been providing real time updates from twitters and all, but Google’s ‘RTS’ feature makes more sense to me. Let me tell you why;
 To avail Bing’s real time search you have to go to a dedicated page. That’s a complete repeller for me. We simply don’t have enough time to access different pages for regular results and real time search results. That’s where Google scores higher. Their feature makes more sense to me. You only get to see it ‘if’ there is any interesting updates available in the web, otherwise you will never get stuffed with crappy and unnecessary updates. And above all you will not have to go to another page to get them.
 Another overhead of Bing’s RTS is I think the retweet option. These tweets never get updated, so whats the point in retweeting? Google’s newest offering is atleast clean from such overheads.
But till now Google has covered very specific and little space for updated news. So you get to see real time search results for very few and selective keywords. But I guess that’s going to change, as its understandable that it’s still in an experimental phase, and they are definitely going to improve it.
But we go by the words of Amit Singhal, Google’s Ranking System’s head; Google will stay away from providing unwanted and unnecessary updates so that it never becomes annoying. Singhal added that Google RTS covers updates from the following domains,
• Tweets from twitter
• Google Blog Search contents
• Jaiku updates
• Identi.ca updates
• TwitArmy updates
• Google News updates
• Updates about newly created WebPages
And we think, this list is just going to get longer.